After 18 years in the investment and financial services business, lead portfolio manager Gene Ellison no longer wanted to work for a large financial company that dictated the types of investments he should recommend to clients. He was also frustrated with the expensive commissions and heavy transaction fees assessed to client accounts.

Given the complexity of the financial services industry today, many investors are confused by the number and type of options available to them. In particular, Gene's clients were frustrated by the high cost of commissions. He knew that there must be a better way to serve his clients, many of whom had different financial goals. So in 1999, he set out on his own to create the type of creative firm he thought was needed in this world of rushed—and sometimes impersonal—service.  

Gene was quick to develop the following professional outlook: make it easy for investors to feel comfortable seeking help with financial goals and assist them in a knowledgeable, courteous, professional, and cost-efficient manner. He then began to search for and ultimately hired a group of experienced financial and professional people who shared this outlook.

Gene and his team chose to partner with Commonwealth Financial Network®, one of the preeminent Registered Investment Advser–broker/dealers in the United States. As an Investment Adviser Representative of Commonwealth, this alliance ensures that all of Gene's clients receive management fee-only service, with a wide variety of investment choices that complement their unique goals and objectives. Commonwealth also helps him service clients in a seamless and efficient manner by providing back-office administration, investment, and technology support.